What is it about the brochure in particular that makes them so effective? More importantly, what are the advantages of a brochure in today’s digital age? We’ll tell you!
You need to do marketing and are considering your options and what comes to mind, a brochure. Able Printing Services can help you produce a professionally printed brochure that will meet your needs and fit any budget. We are strong supporters of brochures because they are effective and a great tool for businesses of any size.
Brochures can cover a large amount of information in a small amount of real estate
Known for being compact both in shape and messaging, brochures offer a lot of information for their size. Most brochures are able to introduce the company, provide a snapshot of products and/or services, as well as share features and benefits and contact information — all at a glance — no technology needed.
They are extremely versatile
Compared to postcards and other forms of print materials, brochures can be mailed, used on location, or handed out at events. Since a brochure is multi-purpose you can even print a larger number of brochures and use them in a wide variety of ways in the future.
Brochures are easy to distribute to a targeted audience
Whether it’s at a large event or distributing them door-to-door, another one of the advantages of a brochure is that they are a simple but effective way to target a specific group of people. This method is especially useful for local businesses or small franchises.
Brochures are cost-effective, especially when ordered in bulk
As noted earlier, most companies can safely produce a larger number of brochures and order them in bulk, since they know they can use them in many different ways over time. Larger orders often mean lower prices — always a win.
They capture a reader’s undivided attention
Compared to flashing banner ads that compete for attention, or even billboards that consumers may drive by before they have a chance to read, one of the advantages of a brochure is that they offer a simple, tangible way to receive information. After a long day in front of a computer, many people are probably more likely to glance through a brochure than pay attention to advertisements on the internet.
They offer an easy referral system
Simplistic though it may seem, brochures can be passed from person-to-person. Pass along readership may be old school referral method still works today and shouldn’t be discounted.
Short run, no problem
With digital printing small amounts are never a problem for Able Printing Services. With our high-tech process we can provide you professionally printed brochures in any quantity you need, eliminating waste and helping you get just what you need.
Professionally printed brochures with Able Printing Services
Able Printing Services provide you the personalized attention you need when deciding on what option works best for you. With over 60 years of experience the team at Able Printing can help you make an informed choice. We are experts in helping you build your brand and making you look your best.