Benefits of using Flyers to promote your business or events

When it comes to organizing a special event such as a sale, music concert or perhaps even a store opening, one thing you must be sure to do is make people aware of it. There are many ways you can do this including radio, TV, billboards and newspapers. These mediums can tend to be beyond the budget of most small businesses who will find it a bigger challenge to promote a special event. One inexpensive way to create buzz is with professionally printed flyers!

Key Reasons to use flyers for your special event:

  • Reach your audience:
  • Flyers provide a great platform to promote special events and reach your audience in many ways including:
  • Door to door mail drop
  • Newspaper insert
  • Street distribution
  • Instore distribution

Get creative:

If you decide to promote your special event on a flyer there is so much scope to how creative, you can get. You will want to make your flyer stand out but also highlight the main message, whether it is a sale or an open day. Most flyers will tend to be 8.5 x 11 or some variation of this size and can be two sided to give you extra space to get your message across.

Something tangible:

Another big benefit of using a flyer to promote an event is its tangible nature. The fact that your customers will physically hold the flyer means you are halfway to getting your message across. How your flyer is designed and printed can impact whether or not your customer decides to read on to find out more information. This is why it’s important to make your flyer stand out but also ensure your main message is clear and easy to see. Flyers also allow you to benefit from a quality print finish which can make a big difference when it comes to your customer grabbing it to read.


A flyer also provides you with the space to include incentives such as coupon codes and vouchers. This is a great way to try and drum up some interest in your event and also create some early awareness. Use your flyer as an incentive mechanism by providing a discount to the first 20 people who use a certain coupon code.


Coupon codes can often be a great way of measuring how successful your marketing campaign has been. Use your flyer as a measurement tool to establish how successful your event was and what you can learn for the future. Adding flyer numbers, custom URL’s and QR codes can allow you to monitor how successful your flyer campaign has been.

If you would like to find out more information on using flyers to promote your business or special event contact the Able Printing Services team at 708-788-7115 or CLICK HERE to email us.


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